There are more than 1.3 billion people who are using Facebook Messenger every month.

Here’s everything you should know, using Facebook Messenger for marketing purposes.

If you think that messaging apps are great for your business, then you should continue reading the 5 ways of using Facebook Messenger for marketing purposes.

If you send messages via the messenger app, it can increase the open rate and enhance connection with your audience in a communications channel. 

Here are the top ways to get started with facebook messenger marketing:

  1. Engage more participants during the event;
  2. Generate high-quality sales leads;
  3. Re-engage your potential customers;
  4. Reach your target audience one by one;
  5. Provide the best customer support.

There are many great examples of using Facebook Messenger. Companies like Whole Foods Market, Food Network, and TechCrunch all are using Messenger chatbots that help to increase their followers.

There are many tools like ChatFuel, ManyChat, and Botsify that provide helpful templates.

·         ENGAGE MORE PARTICIPANTS

HubSpot also uses Facebook Messenger to send important information and reminders about the events that people have signed up for.

HubSpot uses the Messenger code to allow attendees to receive real-time updates via Facebook Messenger

In the ManyChat tool, you can create subscriber lists and broadcast messages easily. Broadcasting messages is very similar to sending an email, you just need to type your message, add attachments, and send.

·         GENERATE HIGH-QUALITY SALES LEADS

Facebook Messenger is a new and novel marketing channel, it is a great way to get people’s attention and to generate high-quality sales leads via this app. 

A marketing agency creates Facebook Messenger to help drive leads and sales for their local dealers. They can run click-to-Messenger ads with locations to reach their target audience on Facebook.

It might take time to build a Facebook Messenger bot to collect lead information, but the effort is well worth it. 

·         RE-ENGAGE POTENTIAL CUSTOMERS

There are two types of Facebook Messenger ads that you can use easily. The first type, click-to-Messenger ads, allows you to connect people from the Facebook News Feed to a Messenger conversation with you. 

The second type, sponsored messages, allows initiating a Messenger conversation with anyone who has messaged your Facebook Page before.

You can use the click-to-Messenger ads to ask any questions or you can use sponsored messages to send relevant content.

·         PROVIDE SPEEDY CUSTOMER SUPPORT

The best strategy of Facebook Messenger is to provide timely customer support through Facebook Messenger. People prefer to contact brands via messaging than other channels.

Facebook found that 56 percent of respondents would prefer a message to a call for customer service.

A survey found that Sprout Social is the most responsive site on social media.

How will you use facebook messenger for your marketing?

Approx, 2.8 billion people use social media platforms every single month. There are a lot of ideas to grow your business. You may think it’s just a place where your friends can leave cryptic comments on your vacation pics. However, it’s a perfect place for audiences to connect with businesses either big or small.

How to measure the success of strategy with facebook analytics?

Successful Facebook marketing needs maintenance. Tracking and measuring are important, so you can understand what strategy will work or not. 

In this way, you can learn how to increase your strategy and constantly improve it.

You can track audience engagement directly via  Facebook Insights, which measures metrics such as:

  • likes;
  • reach (how many people saw your posts);
  • how many people liked, clicked, shared, or commented on your content, in this way you can find the engagement data;
  • which posts provide the best result.

Facebook Insights will help you determine which type of posts work best for your Page, so you’ll be able to see the current data insight.  Tracking the progress isn’t just about counting your wins and celebrating successes. It’s about alerting what’s not working. 

So, you can change when needed. In this way, you can improve your performance over time.

To learn more about Messenger Marketing.

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